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About Us

STAUD was founded in downtown Los Angeles in 2015 by Sarah Staudinger and George Augusto.
STAUD was founded on a commitment to producing accessible, yet innovative pieces for the contemporary woman.

Created and designed in Los Angeles, our collections are created for those that want beautiful accessibly priced clothes and ready to wear collections that forgo trend for timelessness.

The goal? No nonsense, high style. We want to create a line of modern classics, refined pieces that reflect both an eye toward the future and a nostalgia for old school elegance. Clean, feminine lines, flattering cuts and only the finest materials - our intent is to design sophisticated, attainable clothing and accessories, without ever sacrificing quality or creativity. Instead, each piece is meant to elevate and enhance, pairing perfectly with everything from a pair of sneakers, to a treasured dress shoe.

Working closely with a collective of manufacturers, STAUD continues to defy expectation – pushing the boundaries of the bland, to produce designs that are stunning but simple, unique but uncomplicated - and as well priced, as they are well made.
"Know what you need or want and don't stray. It has never worked for me but I imagine if practiced, it would be a really helpful tip." Sarah Staudinger